Unimatic Watch Design
UNIMATIC x MORGAN MOTOR COMPANY
Bespoke design of a special edition UNIMATIC x Morgan watch. This includes the design of the watch face, watch rear, and straps.
The graphics on the watch are inspired by the revometer and speedometer on the Morgan Plus Four vehicle dials.
The watch face is purposefully stripped back, simple and has the numbers removed so that the user is focussed on driving and living in the moment. An ETA is irrelevant when driving a Morgan – it is all about enjoying the present moment.
The case back is engraved with the phrase “Seek the road less travelled” and includes an individual number out of 80 produced.
The 12 o’clock marker references a compass to link to the joyful feeling of getting lost on an adventurous drive. The rear of the watch features the co-ordinates of the Morgan factory to direct ‘lost’ drivers to the home of Morgan.
The 12 o’clock marker references a compass to link to the joyful feeling of getting lost on an adventurous drive. The rear of the watch features the co-ordinates of the Morgan factory to direct ‘lost’ drivers to the home of Morgan.
CLIENT:
Morgan Motor Company
UNIMATIC
Images courtesy of Morgan & UNIMATIC
