I’m a creative designer with a passion for visual storytelling, concept-led campaigns, and people-led design.
My work involves art direction, branding, and editorial thinking. I develop ideas that feel considered, emotive, and visually distinctive across both print and digital platforms.
I’m particularly drawn to the worlds of automotive and fashion, where storytelling, bold identity and craft are everything. From campaign concepts and launch visuals to print publications and branded touchpoints, I love shaping work that feels both strategic and emotionally resonant to the intended audience.
I specialise in creating strong visual narratives that translate across multiple platforms – whether that’s a campaign launch, tailored customer details, printed high-end books, social content, or immersive storytelling moments.
With a background in luxury and heritage-led design, I bring together big-picture strategy and meticulous execution, ensuring every detail supports the wider creative idea. My strengths lie in my ability to develop initial ideas based on data feedback and see these creative ideas through to execution.
I’m especially excited by projects that need:
– a strong central concept
– a clear visual direction
– storytelling that connects with people
– design systems that work across various applications
– the chance to develop a product’s long-term identity
Alongside concept development and design execution, I enjoy collaborating closely with wider teams, including mentoring junior creatives, and engaging in design industry activities, such as Fedrigoni 365 and ItsNiceThat events.
If you would like to get in touch, please don’t hesitate to contact me. You can drop me a message via email, or connect with me on my social media profile.
