Dealership Material Sample Collection
MORGAN MOTOR COMPANY
Design and curation of the material samples used by customers to specify and configure vehicles in every Morgan Dealership worldwide.
I was given the brief to create an effective way to present the materials used in a Morgan vehicle. This had to be done in a way that is easy for the customer to configure their bespoke vehicle and conveys a luxurious and exclusive feel to enhance the customer’s journey of commissioning their Morgan.
I created housing / labelling for the following materials:
- Leather
- Carpet
- Wood
- Paint
- Thread
- Mohair
- Wing beading
- Saddle leather
It was important that all of the designs looked consistent and had the same feel so I used a similar minimal, elegant layout on each one. I took my own photographs of the different textures to differentiate each sample set.
CLIENT:
Morgan Motor Company
